Discovery Foundation’s Growth-based Marketing for SMBs (Part 1) October 27th, 2021

Join us for an in-person half-day workshop facilitated by Darcy McGilvery of Able & Howe. Part 1 covers marketing actions for CEOs & Executive Teams.

HERE’S WHAT YOU’LL LEARN…

1. Executive-level marketing involvement for SMBs

  • How to incorporate marketing into your OPP (One-Page Plan)

  • Requirements for executive commitment, timeframes, and consistency

  • Requirements for non-CEO marketing leadership

  • Setting your organizational marketing mantra

  • Budgeting and performance tracking best practices

2. Establishing a marketing growth framework

  • Evaluating alternative growth strategies

  • Understanding the 4 marketing imperatives

  • Completing the marketing stack scorecard

  • How to mobilize your marketing today for future growth

3. In-house vs Agency Marketing

  • Identifying critical marketing aspects to drive internally

  • Evaluating marketing fulfillment strategies

  • Identifying strategies for working with 3rd party vendors

TICKETS:

  • Acetech Member - FREE!

  • Leadership Team - $15 per person; max of 2 per member company

  • Regular Ticket (non-member) - $149

Members can email chelsea@acetechleadership.com for the promocodes to access your FREE member ticket and discounted leadership team tickets.

MORE DETAILS & REGISTRATION HERE.

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Jason Robertson